Zendesk is the leading software provider for customer service business software.
Creating an elevated look for Zendesk
At Zendesk, we'd gotten good at selling products, but how can we evolve the way we market towards different industries? How can we cater to them and tell a better story about how our products are used?
Lizzie Oh, Prop stylist & art direction Marta Dymek, Photographer & retoucher Lauren Bernal, Copywriter Melanie Picardo, Designer Tamara Austring, Producer
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Art direction
With the help of an amazing prop–stylist, Lizzie Oh, we set out to create a moody, mysterious, yet inviting and charming atmosphere with relevant props for each industry.
Retail industry set
Financial services set
Internal help center set
Media and entertainment set
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Website
We created a cohesive set of pages to help our photos tell our story, and leaned onto editorial vibes for composition and rhythm.
Scroll–in interactions were utilized to give some space and time to balance out the busyness of the messaging pillars.
"Financial services" page
"Retail" page
Resources module (mobile on the left and desktop on the right)
We shot four sets in–house at Zendesk with our talented photographer, Marta Dymek, for these pages over the course of one day. Shoutouts to Dumpling Time for the midnight-pick-me-up.
(Left to right) Marta Dymek, Lizzie Oh, Melanie Picardo
We used shiny gold paper to create a shimmer effect.
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