The "unity asterisk" became the main symbol and identifier for Abstract, representing collaboration.

As we were thinking about designing for designers, we wanted to pay homage to the past, while also setting up a brand for success to create the future of design tools.

Devin and I worked with the Abstract team to choose two typeface families for the Abstract brand—Vesterbro, a punchy yet dynamic and legible serif, and GT America Mono, a workhorse typeface that handles technical matters and numbers with style and ease.

We developed an illustration system that had a distinct style, but flexible enough for there to be a constant source of refreshing content.

We redesigned the Abstract website from the ground up, from creating a robust type system and a web style guide, to creating layouts and custom illustrations.